Whether you are just about to venture into a start-up or are an experienced entrepreneur wanting to try out better business strategies, it is imperative that you have basic knowledge of various marketing plans.
The success (or failure) of your business will highly depend on how you project your objectives to your target niche. People need to know what your company has to offer, especially those that are unaware of your products or services.
Here are some classic marketing strategies that will help you reach out to your target customers.
1. Connect With Your Prospect The Quickest Way Possible – Email Them
Using e-mail to contact your clients is a sure way of attracting your future customers to your business for little or no cost at all. Begin by creating a database of e-mail contacts of your prospects. If you have a blog or a website, you can opt to have a newsletter signup form on it.
Another option is to directly ask your customers for their email addresses. What is important is that you must stray away from e-mails that are too advertorial. Instead, diversify your content with how-to guides, market updates, and infographics; anything that will keep the interest of the recipient.
The last thing you want for your marketing materials is for them to end up in the spam folder, unread, and waiting to be deleted forever.
2. Use Social Media Or Start A Blog
Never underestimate the power of digital marketing. In 2019, it is projected that there will be around 2.7 billion users of social media around the globe; 45 million are in the UK alone.
The information posted on blogs or social media can surely spread like wildfire, and you can use this as an advantage for your business. As your business’s presence on social media intensifies, more and more people will see and recognise it.
Nowadays, various social media sites such as Pinterest, LinkedIn, and Facebook offer this platform for business in the form of paid exposure. However, since these are paid advertisements, you want to keep them short, catchy, and creative.
On the other hand, blogging gives you more room to introduce your business and its details. If your readers like your content, it will generate more traffic and search engines will rank your blog at the top of search results. Again, make sure that your content is interesting enough for readers to keep visiting your blog and share it with others as well.
3. Sponsor An Event
Once you have generated enough capital, it is time to take your marketing to the next level and sponsor even just a local event. It gives you the avenue to personally meet your customers and chat a little with them, get a feel for the market’s pulse first-hand.
You will provide the organisers with a fee, and in exchange, you will be entitled to promote your business via verbal marketing or print ads such as tarpaulins and roller banners.
As much as digital marketing is useful, there really is no substitute for personally talking with your customers as this gives them a deeper and likely a more intimate understanding of your business. Once you have achieved that, then you are good to go.