Digital marketing is different than any other type of traditional marketing because it focuses on direct engagement with the intended audience. If you follow the key digital marketing laws, you will get to know that unlike traditional marketing, digital is all about “talking with”. Traditional marketing is all about “talking to.”
There are some particular principles, or laws, that need to be learned in order to understand the industry and be able to operate a business in it. These include quality, influence, listening, patience, specialization, acknowledgement, reciprocity, accessibility, compounding all are the essential parts of the digital marketing laws.
Apart from this, you need to follow a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales.
An effective digital strategy will help you take the right decisions to make a company successful online. A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organization manage all of the digital touchpoints.
Here We Are Talking About Four Essential Digital Marketing Laws You Should Always Follow:
1. Give Something And Sell Something
“Give something and sell something”. It may sound like the classical digital marketing laws but still works to this day. Giving free stuffs is an essential aspect of digital marketing. Giving your visitors something for free will be your primary site attraction. When they are finally attracted to your site, you can gradually sell them your product or services. The basic law that applies here is this: get more visitors by giving them something free then try to sell them something.
This law has been the basis of many digital marketing strategies utilized since the end of “build it and they will come” principle. The strategy involved here is very simple and can be contained in two steps. First, give away lots of free stuffs and information (articles and resources can be used here). Second, let your visitors know that you are selling a certain product or service. After these 2 simple steps, you are most likely to be on a “better sales” path.
2. Give Users Reason To Visit Your Website
Gone are the days of the “build it and they will come” principle in website promotion. If you don’t give users enough reasons to browse over your site, then your site will be lost in cyberspace. You should think of a good marketing plan. No matter how good your site is, if people don’t visit it, it is useless (especially if they don’t purchase your product or service).
Marketing is important to let people know about how good your site is or how well your product works and how impressive your services are. The big question here is how? Spend some time in marketing strategies like banner ads, links (either one way or reciprocal), and search engine positioning. However, remember that content must always come first. With good website content, you won’t have to beg for links and bookmarks.
3. Don’t Bite Off More Than You Can Chew
If you can’t cover everything, focus on something. Internet businesses succeed basically because they look for a particular niche that has not been filled yet or partially filled only. (not unless you have all the marketing budget you need to own an entire segment of the internet market).
To be able to identify what particular niche to eye for, consider defining first your unique selling proposition. This will help you point out the specific niche you should look for.
To ensure your internet business’ success, you need to be specific in your unique selling proposition; otherwise, you are taking a big risk in joining the worldwide competition without knowing exactly how you want to be known.
4. Without Trust, Business Fails
No matter how good and effective your products and services are, without trust, your business will most likely fail. Trust is an imperative element in the internet business. Brand trust can be purchased thru ads – but this is only true for those who can afford expensive advertising campaigns. For small internet businesses, how can you build brand trust?
You can do this right on your website. Good site anchor can be a help. As much as possible, include useful information on your anchor ( and include images also). This will help users identify your site.
Aside from this, you need products and services that can be trusted, of course. And the navigability of your site can add more impact on trust issues.
These laws may have over spoken of but these will definitely give your business and your website the sales profit you deserve.